Blogging For Your New Business
Blogging is a marketing tactic not many new businesses are adopting. However, it’s actually a very useful method to increase traffic to your website and drive more sales.
In this article, we write about the top 5 reasons why you should adopt blogging for your business!
1. Improve Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is one of the most inexpensive ways to get your business out there and noticed by new clients. Search engines like Google, Bing and Yahoo love fresh content, and blogging on your website will allow you to overtake your competitors. When you add more and more blog articles to your page, that is more and more indexed pages on your site, and hence more chances for your website to show up on an organic search.
Do remember to focus on keywords that are relevant for your business, and in no time you will see results!
2. Establish Authority
If you’re a new business, potential audiences may be doubtful of your abilities and skills. By blogging well-written articles, potential clients will realise that you are well-skilled and knowledgeable in your field. This helps build confidence and trust, which will lead to new business opportunities.
For eCommerce sites, blogging about your products is also an excellent way to market and introduce your various products. You can write about your latest promotion or newest product!
3. Increase Traffic
I’m sure you already have a Facebook, Instagram, Twitter page. Why not utilise blogging as a method to increase your social media presence?
By regularly posting quality content, people who agree with your views will share your article on their own personal social media accounts. This will aid you tremendously in introducing your business to a new group and audience who might not be aware of you yet!
You can also share your blog content on your social media pages, and encourage your followers to give your articles a read! This too will increase traffic to your website.
4. Turning Traffic into Leads
Imagine you’re running a company selling sports equipment. A potential customer just googled about the benefits of yoga, and clicked on your blog post “10 reasons why you need to do yoga”.
After reading your thorough and detailed article, he now has 10 reasons why he should do yoga, and will surely be looking to purchase a yoga mat. All you really have to do is to add a short call-to-action at the end of your article, and link to your website’s yoga mat shopping page.
Congratulations! Just like that, you’ve sold 1 yoga mat!
By having a blog page and writing consistently, this is one more way to convince potential customers to choose you and your products! All you have to do is to add a simple call-to-action at the end of a quality article, and you will see positive sales results in no time.
5. Blog Posts last forever
This is one of the best reasons to start a blog. All you have to do is work really hard for 1 day, churn out a bunch of articles and publish them! You may not get a ton of views today, but these articles last forever on the Internet. Slowly over time, more and more people will read your articles. You could go to the gym tomorrow, or go on a nice holiday, and somewhere someone will be reading your article!
You do not even need to spend extra effort or money, as you’ve already written and published this article a long time ago.
The more articles you publish, the more chances that you have such everlasting posts that will drive traffic for years to come! And if you implement point 4 well, these accumulated traffic will bring you additional sales.
Business blogging is one of the ways new businesses can increase traffic and sales! We hope we have convinced you to start up your own blog for your business.